A block font with a touch of character, Interstate was a perfect choice to create a solid company logo. The ends of each line as well as lines within the logo, such as the “p” and “d” and the “a” and “i”, line up perfectly. The row of dots replacing the “i” suggests a sample plate, indicating the company’s customer base, as well as implying progression and movement. Red is a bold color choice, designed to attract attention in a field where calmer blues and greens predominate.

An alternate logo design was also created for use in more linear spaces.